TD Ameritrade Welcome Kit direct mail package

As part of TD Ameritrade’s recent rebrand, it’s new client onboarding experience was redesigned to better reflect the brand values of informal and matter-of-fact communication. This was reflected in the simple and refreshing design that used the bright secondary colors of the new brand palette as well as light and engaging copy. Format-wise the decision was also made to move away from a bound 8.5”x11” book to traditional Direct Mail components to help new clients more immediately navigate the information as well as save on production costs.

Duties: Creative direction, art direction, design

Client: TD Ameritrade